New foundation, same commitment to community health
Special Feature
When you see our WRHN Foundation logo on digital platforms, in the Hospital, or out in the community, we want you to see connection, trust, creativity and clarity.
WRHN Foundation launched on June 1 to support the fundraising priorities of Waterloo Regional Health Network and inspire our community to invest in its healthcare.
Our new brand is meant to evoke that mission – and do so in style.
From the logo to the colours, we put a lot of thought into our smart new look. Read on to discover the details.
The logo
WRHN Foundation’s logo plays off the Hospital’s logo, which features an abstract wren in flight. Both logos capture the wren’s fluttering wings to symbolize the Hospital’s commitment to progressive, patient-centred care – and the foundation’s commitment to help fund that care (through support from community members like you).
Behind the bird: The look, the voice, the meaning
Small bird, big impact.
Wrens, found across Ontario and throughout Waterloo Region, are known for their agility and curiosity and are thought to embody qualities of resilience and the pursuit of discovery – sounds a lot like WRHN’s dynamic approach to healthcare, doesn’t it?
Wrens also symbolize connection and family: a callback to the community-centred values at the heart of the foundation.
Their voice – loud, despite the wren’s small stature – signals strength, toughness and adaptability in the face of challenge. We get that. Rapidly expanding population? More complex healthcare needs across our communities each year? We say bring it on.
The colours
Did you know that blue and green tones, like the ones featured prominently in our logo, are associated with feelings of trust, loyalty, creativity, balance, wellbeing and optimism? Those are qualities we aspire to at the foundation, and we want donors – like you – to feel that too.
Primary colours
Still water
#304F65
RGB 48 79 101
CMYK 85 63 42 25
PANTONE 2161 C
RGB 48 79 101
CMYK 85 63 42 25
PANTONE 2161 C
If you’ve spent any time in Waterloo Region, you probably know where this is going: the dark grey-blue tone is an ode to the Grand River.
Spanning 290 kilometres across the southern parts of the province, the Grand River is Ontario’s largest watershed. As it sprawls, it connects Kitchener-Waterloo to several other communities – just as WRHN connects nearly 1.5 million Ontario residents to the care they need.
Mint leaf
#9CB57C
RGB 156 181 124
CMYK 42 16 63 0
PANTONE 7494 C
RGB 156 181 124
CMYK 42 16 63 0
PANTONE 7494 C
The playful light green shade provides a contrast of balance against still water. Take a walk along the Grand River and you might see several species of wild mint growing. This colour is yet another callback to our connection with our natural landscape.
Accent colours
Indigo
#101E2D
RGB 16 30 45
CMYK 88 75 55 66
PANTONE 533 C
RGB 16 30 45
CMYK 88 75 55 66
PANTONE 533 C
The dark blue blend, used to add variety and interest, evokes feelings of intuition, integrity, connection and empathy while maintaining a modern edge. You might call the deep hue moody, but in a good way. It helps ground our design work.
Sweetgrass
#E2B63B
RGB 226 182 59
CMYK 12 27 90 0
PANTONE 6004 C
RGB 226 182 59
CMYK 12 27 90 0
PANTONE 6004 C
The bright yellow tone, used to call attention to specific design elements and details, shares its name with the sweetgrass plant. Sweetgrass, the sacred Indigenous herb grown along the Grand River, is traditionally used in smudging ceremonies to promote peace and healing.
Do you like our new logo and colours? Tell us what you think.
